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Home  Company Overview
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Lyn Flannery & Associates is a Marketing Consultancy business specialising in Shopping Centre strategic/development marketing, training/education and recruitment.
Strategic marketing inclusive of development marketing,education and recruitment are the major disciplines of Lyn Flannery & Associates, however the consultancy also offers a wide range of related services to clients throughout Australia, New Zealand and the United Kingdom.
The goal of the consultancy is to:
"Create a marketing benchmark for Shopping Centres" by delivering results
through proven strategic measures.
Lyn has proven consistently over a long period of time that effective marketing communication strategies are underpinned by sound strategic thinking and believes that any money spent on marketing should be considered an investment in the future of the business. This philosphy has been proven many times over for Clients who have used our consultancy when undertaking major development work on their properties.
Lyn Flannery & Associates offers your business "a benchmark for success" providing fresh ideas from enthusiastic professionals with an extraordinary degree of commitment.
With a network of highly skilled marketing and an in-house creative team, the consultancy can provide your business with strategic marketing and communications solutions to keep you one step ahead of your competitors.
The commitment that Lyn Flannery personally makes to all clients is:
- not ideas for ideas sake, but strategically sound, creative thinking that focuses on results.
- education and training that encourages interactive participation and provides proven strategic and tactical techniques.
- Hands on training methods that not only teach the marketing processes but instill motivation and enthusiasm to those receiving the training.
Lyn Flannery & Associates has access nationwide to a cross section of suppliers and contractors who are established and highly regarded in their individual areas of expertise.
From design and advertising; to signage and research, our network of associates complement our core services with their own specialist skills and knowledge.
CORE CAPABILITIES OF LYN FLANNERY & ASSOCIATES:
Strategic Direction
- Developing strategic direction for developments, openings and on-going marketing.
- Strategic marketing for extensions, refurbishments, greenfields site developments
- Supervision/ overseeing the implementation of strategic/development marketing.
- Developing Strategic Intent.
- Developing marketing procedures and systems.
- Marketing audits and analysis including;
- Measurement and review of campaigns and strategic plans.
Brand Management
- Branding strategy (development, implementation and evolution).
- Strategic direction for long term growth of a brand.
- Brand identity guidelines.
- Production and design across all mediums.
- On-going maintenance for brand protection.
- Market research (perception and brand value).
Marketing
- Strategic marketing plans and budgets (including efficiently allocating funds against strategic plans).
- Developing and implementing tactical marketing campaigns and strategies.
- Media and public relations strategy.
- Event management.
- Identifing marketing trends.
- Development/refurbishment marketing.
- Opening campaigns
Advertising and Promotions
- Promotional Strategy
- Promotional tactics for seasonal events.
- Advertising Strategy and rationale.
- Print media campaigns including;
- Image based promotions/campaigns (positioning and re-positioning campaigns).
- Advertising scheduling/media planning and buying across all mediums.
- Print and media campaigns.
- Creative development, co-ordination and production of creative.
Marketing Management
- Marketing personnel recruiting.
- Developing training programs for Retail/Shopping Centre industry and marketing professionals.
- Developing key performance indicators for marketing professionals.
- Evaluating and appraising marketing performance.
- Negotiating on behalf of clients for best possible outcomes from marketing suppliers and contractors..
- Retailer customer service/merchandising/advertising/concept training.
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