Marketing School

Q.What is the Marketing School? Q. Who can participate? Q. How does it work? Q. What will we get from it? Q. What is involved? Q. I am an experienced Marketing Manager do I need to attend Part 1? Q. What if we do not want to do all the modules? Q. Are there examinations at the end of modules? Q. We are Shopping Centre Owners/Management company how can we participate? Q. What subjects are included in the Modules? Q. How do I know the information is up to date? Q. We have finished a module, how can we keep up to date with the new trends/ideas? Q. How do I know if I qualify to do any part of the course? Note: Q.What is the Marketing School? A. It is a unique way to keep marketing skills up to date and keep ahead of the trends. Q. Who can participate? A. The school specialises in shopping centre marketing and is open to anyone interested in shopping centre marketing or learning more about it. The school is designed for individual or company participation. Centre managers, retail managers, administration and retailers can all benefit. Q. How does it work? A. It works on a points system which is a proven concept for on-going education within similar professional disciplines. Q. What will we get from it? A. A Lyn Flannery Marketing School Qualification – Qualified Marketing Professional "QMP". This qualification is exclusive to the Lyn Flannery Marketing School. Q. What is involved? A. The qualification has 8 modules. New subjects are added each year or as is necessary to keep the course current with trends or the needs of the industry. For the full QMP qualification participants must complete Part 1 and 2 courses and enter the Eagle Marketing Awards to receive the required points to achieve a qualification. Modules are also offered separately at either one day seminars or by attending one specific day of the course. In this case each completed module is assigned a points value which counts towards the overall points for the qualification. Note there is no need to complete the qualification. Individual modules can be used simply to update your skills in one or more specific areas. Q. I am an experienced Marketing Manager do I need to attend Part 1? A. Everyone is encouraged to attend both Part 1 & 2 as both sets of modules are beneficial to everyone. The more experienced Marketing managers who have attended Part 1 in the past have commented on the benefits of attending this course especially as it provides a great refresher course and contains valuable insights into current marketing trends. If you decide not to undertake Part 1 you can still gain your qualification by completing Part 2 (advanced marketing) and earn the remainder of your points by entering the Eagle Awards and attending one and two day seminars offered throughout the year which focus on advanced marketing skills. These seminars are listed on the web site and contained in the Marketing Club newsletter. Q. What if we do not want to do all the modules? A. There is no requirement to complete the qualification. Modules are self contained for individual selection with a certificate of completion awarded at the end of each. Q. Are there examinations at the end of modules? A. There are no examinations or assignments to complete. This is an on-going learning system which is designed to improve skills in the workplace environment. We do ask however that you actively participate in all workshops and training exercises throughout the modules in Part 1 and 2. Attached to the course is also a rewards based system which is open to all those participating in the school program. Q. We are Shopping Centre Owners/Management company how can we participate? A. Modules can be specifically designed to meet the needs of owners and managers and these can be presented at the company premises; at personalised external seminars; or a group of employees can attend the school’s open seminars. Modules are also available for one on one personal education. Q. What subjects are included in the Modules? A. There are 8 modules in total and an overview of the core subject matter in each module is set out in the course content package or on this site under "Modules’. Each module also includes a special topic from a variety of subjects, some of which are motivation, self discipline, goal setting, delivery and presentation skills. Q. How do I know the information is up to date? A. The founder of the Marketing School has a long history of research into marketing for shopping centres and this research will continue to provide information which will be used to regularly update modules. Q. We have finished a module, how can we keep up to date with the new trends/ideas? A. The modules are designed to teach participants how to do this; however students completing modules can access new information by way of subscription to the Lyn Flannery Marketing Club. The subscription basis of the Marketing Club commences in September 06. Q. How do I know if I qualify to do any part of the course? A. Anyone is welcome to join at any level - the subject matter is exclusive to shopping centre marketing and is designed in a format that suits an experienced marketer or a beginner. This is because the research that is undertaken by the school's Director is up to the minute and immediately actionable. For this reason no one is at a disadvantage when attending any part of the course or any of the one day seminars. Content is pitched at the level that is needed. Note: The courses are designed to accommodate all levels of marketing and centre management personnel. As well we run special courses and have had great success in training those in an administration role as well as someone not yet in the industry. After attending the course these participants were able to secure positions in marketing roles within shopping centres. The only thing you need is an interest in learning more about shopping centre marketing.

 

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