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Casual Leasing (now included in the Complete Package) PDF Print E-mail
Casual Leasing
The Casual Leasing Course is run on a needs basis - for further details and to register your interest for the next full Casual Leasing Course please contact This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Casual Mall Leasing topics are also included in the COMPLETE PACKAGE COURSE
Course Outline:
Who should attend?
  • Casual Leasing Managers,
  • Marketing Managers
  • Centre Managers
  • Retail Managers

Why should you attend?

This course is ideal for anyone seeking to enhance their casual leasing knowledge and explore effective casual leasing options for their Shopping Centre.

The two day course is very hands on with examples and workshops for participants.

Sessions discuss & workshop:

  • Preparing the Plan/Budget: Learn the importance of a strategic plan for your casual leasing - where does it fit into the on-going marketing of the centre and how casual leasing adds value to the owner's investment. Simple tricks on how to plan for budget success.
  • Point of Difference: Learn how to determine a point of difference over external competitive mall sites.
  • Merchandising/Display: "Keeping the Malls tidy". This topic is lead by a specialist retailer merchandiser. The content includes discussion on simple merchandising tricks, different options of display, ways to improve the effectiveness of display in your centre malls.
  • Value Add: Adding Value through promotional events. Learn how to get more of your centre retailers casual leasing and how to combine casual expos with your centre marketing.
  • Advertising: What are the essential advertising ingredients to attracting the right clients to display their merchandise in your malls. Learn also how to advertising your clients to the market.

Course Dates

  • Included in Complete Package -  29-31 August 2011

As places in the Lyn Flannery Marketing School are limited payment must be received by Lyn Flannery & Associates five business days prior to course commencing.

Cancellations must be notified in writing 21 working days prior to the course otherwise full payment is required.

Register
Next Course:
Strategic Marketing Package Course: 29-31 August 2011 
 
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