Keeping up to date with Marketing trends is extremely important if you want to continue to grow sales for Centre Retailers and keep customers interested in your messages.

Technology has changed the way we market our Centres and whilst the rules of using this medium changes on a daily basis - no Shopping Centre can afford not to be part of this marketing revolution.

Our courses for 2011 include all our standard topics (a combination of Marketing 1 & 11 Topics) all of which are kept up to date with the latest trends from International sources.

Our feature topic of this course is Social Media and the content in this topic will show you how to set a Social Media Strategy, how to implement it for best results, keep it up to date, and connect with your customers on a regular (but not intrusive) manner.  Learn why people "unlike" your face-book and opt out of your VIP lists. You need to understand this medium thoroughly and our course will show you how to do this.

Places in our August Course are limited so register early to secure your place.

Snapshot - Course Highlights

•                Understanding Strategic Marketing

◦                                  Strategies to match Centre lifecycle positions

◦                                  Development Marketing/Communication Strategies

•                Developing unique creative

◦                                  Brand creation/evolution maintenance

•                Developing tactical campaigns to match strategic position

◦                                  Cost effectiveness

◦                                  Reach & frequency planning (spend less for better results)

◦                                  Red Hot Planning (a unique system developed by Lyn Flannery & Assoc. from years of experience)

◦                                  Social Media & the Shopping Centre (How this medium is changing the way we market - setting strategies and implementation processes for results)

                                                Plus Many more topics & creative/tactical examples. 

Course date:

•                29th -31st August (three day course)



Costs:


Members: $2,250 plus GST per person for course

 Non-members: $2,550 plus GST per person for course


Payment Details 
As places are limited payment must be received by Lyn Flannery & Associates prior to the courses. 

Cancellations must be notified in writing 21 working days prior to the course otherwise full payment is required.

For more information please contact us on 07 3846 7001 or 0419647629.