Marketing School

February 2016

Giraffe Advertising has a team of both in-house and freelance designers who will provide your business with up to the minute designs that help your business stand out in a very competitive environment. We are specialists (but not limited to) in creative for the Shopping Centre & Retail Industry. We can develop or evolve brands creatively and create a full branding package of templates for on-going use, especially good for the small budget Clients.

We offer our Clients a full creative service including media planning services, research, marketing plans, advertising, print and broadcast production, event planning and promotional support

Strategic Creative

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• Strategic Advertising & Creative Strategy
• Design of all Artwork (all mediums)
• Brand Creation/Evolution
• Promotional & Tactical Campaigns
• Media Planning

Traditional Design

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• Billboard Design
• Counter Card/Pamphlet Design
• Magazine Layout & Design
• Print Ad Design
• Bus/Monorail Design

Production

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• Traditional & Online Design Production
• Print Services
• Magazine Production
• TV Ad production
• Artistic Direction
• Post Production

Digital Management

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• Giraffe consultancy/management. Applications delivered in house and/or through our Associates
• Website Development
• Email Marketing
• Content Management Systems
• Email Data-base Management
• Mobile Application Development

Social Media

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• Giraffe consultancy/management. Applications delivered in house and/or through our Associates
• Social Media Strategy
• Facebook Advertising
• Youtube Channel Development
• Facebook App Development
• Analytics, Results & Reporting

 

Lyn Flannery & Associates specialises in all aspects of Shopping Centre strategic marketing inclusive of development and refurbishment marketing. The consultancy provides advice on all areas of Shopping Centre marketing and will undertake audits and provide recommendations to assist in more effective marketing systems and procedures. Strategic marketing plans (inclusive or brand development and evolution strategies), refurbishment, development and Centre opening marketing strategies are just one of out many sought after specialties.

Strategic Direction

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• Business and Marketing Plans.
• Developing/overseeing implementation strategic business/marketing plans.
• Developing positioning strategy.
• Efficiently allocating funds against corporate strategy.
• Developing marketing and basic business procedures and systems.
• Measurement and review.
• Marketing audits & analysis.

Brand Management

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• Branding strategy and development/rollout/ evolution
• Strategic direction for long term growth of a brand
• Corporate identity guidelines
• Production and design across all mediums
• On-going maintenance for brand protection
• Market Research
• Event Management

Advertising & Promotions

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• Promotional planning for seasonal events
• Image based promotions/campaigns (positioning and repositioning campaigns)
• Media planning and buying across all mediums
• Creative development, co-ordination and production of creative

Marketing

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• Strategic marketing plans and budgets
• Developing and implementing tactical marketing campaigns
• Media and public relations strategy
• Corporate promotional events
• Print and media campaigns
• Co-ordination and production of creative
• Identify trends in strategic direction
• Development/refurbishment marketing
• Digital marketing

Marketing Management

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• Marketing recruitment
• Developing training programs for retail/ Shopping Centre industry and marketing professionals
• Developing key performance indicators for marketing professionals
• Evaluating and appraising marketing performance
• Negotiating on behalf of clients for best possible outcomes from marketing suppliers and contractors