Marketing School Courses


Keeping up to date with Marketing trends is extremely important if you want to continue to grow sales for Centre retailers and keep customers interested in your messages.

Technology has changed the way we market Centres today and whilst the rules of using this medium changes on a daily basis - no Shopping Centre can afford not to be part of this marketing revolution.

Our first Course for 2017 will be held in  May  and will include all the necessary and standard topics a Marketer needs to understand today. All topics  are kept up to date with the latest trends from local and international sources, along with new course materials covering all things current and relevant to marketing and the Shopping Centre Industry.

One of our feature topics in our May course is Social Media and the content in this module outlines how to set a Social Media Strategy, how to implement it for best results, keep it up to date, and connect with your customers on a regular (but not intrusive) manner. It also features a topic on  why people "unlike" your face-book and opt out of your VIP lists. All Marketers need to understand this medium thoroughly and our courses continue to show participants how to do this with real life examples and concepts.


Places in our May 2017 course  is booking now, so register early to secure your place.


Example of the topics covered in the May 2017 Courses:

  • Understanding & Implementing Strategic Marketing/advertising/brand development, evolution and maintenance.

  • Understanding the Social/Online trends and how to incorporate them into Marketing strategies.

  • How to develop unique creative to "own". How to maintain brand consistency thus creating credibility and on-going loyalty from customers (no matter what the budget).

  • How to choose the right tactical/advertising schedules/campaigns to match strategic positions/Lifecycle etc. Including:

    • Cost effectiveness

    • Reach & frequency planning (spend less for better results)

    • Red Hot Planning (a unique system developed by Lyn Flannery)

    • Traditional v's Social Media for the Shopping Centre (How this medium is changing the way we market and setting strategies and implementation processes for results).

    • Development marketing - pre & post opening strategies for that difficult 1st year of trade.

  • Plus, many more topics & creative/tactical examples, implementation processes & interactive activity.

  • Other specialised subject topics (a selection in all our courses)  include mentoring sessions on personal career development, performance management, up-skilling/motivating staff, and motivational sessions from 'Who moved my cheese' & 'Fish' providing participants with wonderfully uplifting and motivating sessions for developing skills to ensure we continue to "Market with passion".


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