Lyn Flannery & Associates specialises in all aspects of Shopping Centre strategic marketing inclusive of development and refurbishment marketing. The consultancy provides advice on all areas of Shopping Centre marketing and will undertake audits and provide recommendations to assist in more effective marketing systems and procedures. Strategic marketing plans (inclusive or brand development and evolution strategies), refurbishment, development and Centre opening marketing strategies are just one of out many sought after specialties.

Strategic Direction

  • Business and Marketing Plans.
  • Developing/overseeing implementation strategic business/marketing plans.
  • Developing positioning strategy.
  • Efficiently allocating funds against corporate strategy.
  • Developing marketing and basic business procedures and systems.
  • Measurement and review.
  • Marketing audits & analysis.

Brand Management

  • Branding strategy and development/rollout/ evolution
  • Strategic direction for long term growth of a brand
  • Corporate identity guidelines
  • Production and design across all mediums
  • On-going maintenance for brand protection
  • Market Research
  • Event Management

Advertising & Promotions

  • Promotional planning for seasonal events
  • Image based promotions/campaigns (positioning and repositioning campaigns)
  • Media planning and buying across all mediums
  • Creative development, co-ordination and production of creative


  • Strategic marketing plans and budgets
  • Developing and implementing tactical marketing campaigns
  • Media and public relations strategy
  • Corporate promotional events
  • Print and media campaigns
  • Co-ordination and production of creative
  • Identify trends in strategic direction
  • Development/refurbishment marketing
  • Digital marketing

Marketing Management

  • Marketing recruitment
  • Developing training programs for retail/ Shopping Centre industry and marketing professionals
  • Developing key performance indicators for marketing professionals
  • Evaluating and appraising marketing performance
  • Negotiating on behalf of clients for best possible outcomes from marketing suppliers and contractors